Wednesday, October 06, 2004
Channel Programs: The POWER Channel Program Model
Many vendor programs address only the more basic channel needs shown in red and blue. This is one of the reasons so many programs offer so little differentiation. Furthermore, programs built to support yesterday's products and channel segments need more than small adjustments; they need to be redesigned.
Channel Ventures is recognizing the vendors doing the most with their channel programs to improve the productivity of the channel with our 2004 POWER Channel Awards.
The Channel Pro
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Many vendor programs address only the more basic channel needs shown in red and blue. This is one of the reasons so many programs offer so little differentiation. Furthermore, programs built to support yesterday's products and channel segments need more than small adjustments; they need to be redesigned.
Channel Ventures is recognizing the vendors doing the most with their channel programs to improve the productivity of the channel with our 2004 POWER Channel Awards.
The Channel Pro
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