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• A Systematic Approach to Entering the US Market
• Optimism, the Channels Secret Weapon
• How to Manage Strategic Accounts
• Channel Strategy Definitions
• Linking Corporate Strategy with Field Sales
• The 'Pro' in Account Profiling
• Motivating Volunteer Organizations
• Implementing a Strategic Sales Philosophy
• The Born Again Channel Evangelist
• Ten Key Elements of Successful Channel Programs
• Developing Compelling Value Propositions
• Facilitating Channel Community