Wednesday, September 22, 2004

Channel Programs: 2004 POWER Channel Awards

It is the time of year when CRN and CompTIA are giving awards for the best channel programs. These awards are based on surveys of channel providers and recognize the vendors who had the most popular programs. However, past popularity is not the only criteria that matters when evaluating channels. At Channel Ventures, we wanted not only to recognize popularity, but also to publicly recognize the vendors that are using their programs to increase sales productivity and change the way channels are managed. Therefore, we are pleased to announce the POWER Channel Awards.

Channel Ventures' POWER Channel Awards are based on our review of vendor programs as published on the web, discussions with VPs and Directors of Channel Sales and Marketing, and interviews of channel providers. The Power Channel Awards recognize vendor excellence in the following five areas:

Product: Compelling product correctly positioned is the foundation of any program
Objectives: Clarity eliminates conflict and increases impact
Working Capital: Helping channel providers build businesses creates loyalty
Expenses: Removing marketing obstacles drives markets
Returns: Sustainable programs require accountability

Channel Ventures presented its nominees for the POWER Channel Awards at CompTIA's Breakaway conference in Orlando on early August and will publish the winners in this blog, the Channel Professional in early October. More important than the individual winners are the ways they are changing the way the industry approaches channel management.

The Channel Pro


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