Wednesday, September 22, 2004

Web Logs and Blogging Pick Up Momentum

I am still amazed that my clients do not know what a blog is. I work as a consultant in the High Tech and telecommunications industry but my clients are often the last to take advantage of the new opportunities created by their own products. I know I should not be impatient with them since the same thing happened with email and the web.

Channel marketing organizations have been among the last to adopt these tools (except for Microsoft, which was always out front in its technology adoption.) Heck, even the spell checker on Blogger does not recognize the word. However, with blogs making the front page of the Seattle Times, I hope we are getting past that critical mass.

The article identifies Dave Winer and local blogger Robert Scoble as Gurus but misses the point a bit with pejorative terms like "crusading individuals ranting away at their keyboards". Perhaps the Times should read Scoble's "Why I Blog" post.

For myself, I write two blogs to create a community among intelligent people who have similar interests, one about channel marketing (The Channel Professional) and one about cruising the Puget Sound (The MC30 Quay Cat). My 11 year old son blogs about his 6th grade class and my 8 year old blogs about his imaginary world.

Yes, blogs are becoming mainstream, but there are still many untried ways of using the technology to communicate and drive change.

To Scoble, Winer and other bloggers, I invite you to come out with me on Quay Cat and we can discuss blogs, communication and business while cruising the beautiful Puget Sound.


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