Wednesday, July 21, 2004

Tactic:  Ten Things You Can Do To Support Design Wins

Here are some ideas for improving your channel design:
  1. Rebate for 1st Product Installation
  2. Provisional Authorizations
  3. Testing and Integration
  4. Pilot Customer Lead
  5. Beta Facilitation
  6. Special Sourcing
  7. Flexibility on Rules
  8. Alliance Matchmaking
  9. Timeliness and Escalation
  10. Courteous and Professional Interaction
 
Just having the best product is not enough.  Without help on getting the product to market the channel commitment to your product is left to chance. 

Scott Karren, The Channel Pro



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