Friday, July 23, 2004

Clarity on Objectives More Important Than Program Elements

Yesterday a Director of Channels whose team just completed their strategic plan for channels told me his priority was "figuring out what to cut from the program to pay for all the new things they wanted to do."  This is an indication that they still do not know what is important to them and that the strategic plan is more of a wish list than a roadmap.

Once you are clear on exactly what you want out of your employees and channels, it is a fairly strait forward project to build a program that delivers those results. 

In other words, if you are NOT clear on the objectives, your channel will be chaotic regardless of what your program promises.

Scott Karren, The Channel Pro

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