Friday, March 19, 2004
ISSUE: Sales Positioning Often Left to Chance
Here's something to think about: How can you communicate message & brand to customers and partners if you can't even communicate it clearly to your own organization?
Try this experiment. See how many people in your organization can quickly and clearly articulate the branding and messaging you are supposedly communicating to the world.
Scott Karren, The Channel Pro
Here's something to think about: How can you communicate message & brand to customers and partners if you can't even communicate it clearly to your own organization?
Try this experiment. See how many people in your organization can quickly and clearly articulate the branding and messaging you are supposedly communicating to the world.
Scott Karren, The Channel Pro
