Tuesday, January 13, 2004
NEWS: The Channel Pro is Writing A New Column for Ziff Davis' Channel Zone
Ziff Davis’s Channel Zone will begin publishing my new column focusing on channel performance next week. As in The Channel Professional, my new column will focus on the topics of performance, measurement, and methodology, but from the point of view of the provider. The Channel Professional will continue to describe the other side of the coin, the needs and strategies of the channel manager.
Obviously there is overlap between my new Channel Zone column and my blog. That is good. Questions posed on The Channel Professional will be answered by discussing their impact on the provider and vice versa. For vendors looking to improve the performance of their channel, both sites will provide strategic perspective.
Early topics will be the economics of major vendor product launches, how to get more out of vendor relationships, industry benchmarking, business model reviews, best business practices, and undervalued opportunities. Read my first column next week about the capital required by an ISV, VAR or SI to launch a new product, Fueling the .NET Migration. and let me know what you think.
Scott Karren, The Channel Pro
Ziff Davis’s Channel Zone will begin publishing my new column focusing on channel performance next week. As in The Channel Professional, my new column will focus on the topics of performance, measurement, and methodology, but from the point of view of the provider. The Channel Professional will continue to describe the other side of the coin, the needs and strategies of the channel manager.
Obviously there is overlap between my new Channel Zone column and my blog. That is good. Questions posed on The Channel Professional will be answered by discussing their impact on the provider and vice versa. For vendors looking to improve the performance of their channel, both sites will provide strategic perspective.
Early topics will be the economics of major vendor product launches, how to get more out of vendor relationships, industry benchmarking, business model reviews, best business practices, and undervalued opportunities. Read my first column next week about the capital required by an ISV, VAR or SI to launch a new product, Fueling the .NET Migration. and let me know what you think.
Scott Karren, The Channel Pro
