ARTICLE: Developing Compelling Value Propositions

Excerpt from an Article on the Channel Ventures web site.

This article was originally posted from a FREE Wi-Fi connection in Singapore while waiting to fly to India!

What is a value proposition? I'm surprised how hard it is for people to answer this question. It seems pretty simple. In workshops around the world, the room goes quiet whenever I pose this kind of question. Experienced sales executives stumble around trying to find suitable answers. Part of the difficulty stems from the product-centric materials sales people are constantly bombarded with.

Want to learn more about the importance of the value proposition? Read the complete article.

Scott Karren, The Channel Pro