ARTICLE: Ten Key Elements of Successful Channel Programs

Excerpt from an Article on the Channel Ventures web site.

Market Assessment: A clear understanding of the ecosystem is critical to finding a solid strategy. Important consideration include: market size, competition, demand, trends, threats, and timing. Investors (be they external or executives) expect market experts.

That's one key element. Want to see the rest? Read the complete article.

Scott@ChannelVentures.com