Friday, September 12, 2003
TREND: Blogs to become critical parts of channel community building and communication
A friend of mine, the CEO of a $20M dollar professional services company, after visiting The Channel Professional said: "looks suspiciously like a web page, what’s the dif?" A lawyer friend had a similar reaction to Windows when it first came out. "What a stupid program! It does not do anything at all!"
Behavioral consultant Hedges Capers likes to say: "If you miss subtle communication signals, don’t worry, you will get a more obvious signal later." Unfortunately, the less subtle signals have negative repercussions. Even Microsoft now recognizes the power of the blogs like slashdot for non-linear communication.
The channel book I am writing, It Takes an Individual, is based on the premise that individuals create villages, not the other way around (sorry Hillary.) Like politics, businesses and channels are driven by individuals who are unwilling to accept the status quo. Blogs are powerful because passionate individuals use them to create loyal communities. For those who don’t get it yet, Blogroots lays it out cleanly.
Blogs work for channel communication because they allow motivated individuals to create communities. The question is not if your channels will be using blogs to communicate and do business, but if they will include you in the process.
Posted from a T-Mobile Hotspot
Scott@ChannelVentures.com
A friend of mine, the CEO of a $20M dollar professional services company, after visiting The Channel Professional said: "looks suspiciously like a web page, what’s the dif?" A lawyer friend had a similar reaction to Windows when it first came out. "What a stupid program! It does not do anything at all!"
Behavioral consultant Hedges Capers likes to say: "If you miss subtle communication signals, don’t worry, you will get a more obvious signal later." Unfortunately, the less subtle signals have negative repercussions. Even Microsoft now recognizes the power of the blogs like slashdot for non-linear communication.
The channel book I am writing, It Takes an Individual, is based on the premise that individuals create villages, not the other way around (sorry Hillary.) Like politics, businesses and channels are driven by individuals who are unwilling to accept the status quo. Blogs are powerful because passionate individuals use them to create loyal communities. For those who don’t get it yet, Blogroots lays it out cleanly.
Blogs work for channel communication because they allow motivated individuals to create communities. The question is not if your channels will be using blogs to communicate and do business, but if they will include you in the process.
Posted from a T-Mobile Hotspot
Scott@ChannelVentures.com
