Monday, September 15, 2003
Good businesses requires good communication.
The Channel Pro is right on the mark.
Weblogs are just another form of communication. Yes, they use web technology, but they use it in a new way. I ran into this same argument when I started building web sites for companies in 1994. I was asked over and over, "Why do I need this? Doesn't it just do the same thing I'm doing already?"
Later I heard the same type of response when I helped pioneer electonic commerce. Senior executives would say,"Okay, I understand why companies have web sites, to provide information. But nobody will ever use them to buy and sell real products."
Web technologies offer a variety of new ways to communicate. You can expect to see continued innovation in this area because it can help improve communication. And good businesses requires good communication.
Respond to: weir@light-motion.com
The Channel Pro is right on the mark.
Weblogs are just another form of communication. Yes, they use web technology, but they use it in a new way. I ran into this same argument when I started building web sites for companies in 1994. I was asked over and over, "Why do I need this? Doesn't it just do the same thing I'm doing already?"
Later I heard the same type of response when I helped pioneer electonic commerce. Senior executives would say,"Okay, I understand why companies have web sites, to provide information. But nobody will ever use them to buy and sell real products."
Web technologies offer a variety of new ways to communicate. You can expect to see continued innovation in this area because it can help improve communication. And good businesses requires good communication.
Respond to: weir@light-motion.com
